Liquid Rhyno – Website & Social Media Strategy Development

Liquid Rhyno entered a highly competitive drain-cleaning market needing immediate credibility, consumer awareness, and retail traction. Robust Marketing Strategy developed an integrated approach that combined website redevelopment, paid social amplification, influencer partnerships, and national television exposure. The website was redesigned to strengthen brand positioning and support retail conversations, generating 936 unique monthly visitors and serving as a key sales asset. Paid social campaigns averaged 17,000 reach per boosted post with a 3% engagement rate, while influencer efforts delivered 300,000 reach per quarter, building third-party trust with homeowner audiences.

The brand further elevated its authority through a syndicated segment on Designing Spaces airing on Lifetime, which produced 300 airings and reached more than 81 million households.

This integrated strategy helped secure placement in two national big box retailers and successfully positioning Liquid Rhyno as a nationally recognized brand.