Featured Work
-
The Bear Behind the Brand
Boujee Bear Boutique: Designing Luxury with Personality Some brands begin with a logo. Boujee Bear Boutique began with a personality. The goal was to create a luxury lifestyle brand that felt sophisticated without being intimidating—something stylish, memorable, and versatile enough to grow beyond a boutique into a family of lifestyle products. At the heart ofDetails -
Building a Content Ecosystem That Educates and Converts
Challenge Video was becoming increasingly important for ecommerce, customer education, and product support, yet the organization had only six videos available across its digital ecosystem. Customers needed better instructional content, while ecommerce teams required richer product assets to support purchasing decisions. Strategy The goal was not simply to create more videos—it was to build aDetails -
Reimagining Product Discovery Through Artificial Intelligence
Challenge Finding the correct repair part is one of the most frustrating moments in the customer journey. Product names are often unfamiliar, visual differences can be subtle, and traditional search methods create friction that leads to abandoned purchases and customer frustration. Strategy I identified an opportunity to simplify the process by allowing customers to searchDetails -
Launching a Challenger Brand Through Integrated Marketing
Challenge Liquid Rhyno entered one of the most competitive categories in home improvement: drain care and household cleaning products. To succeed, the brand needed immediate credibility, consumer awareness, retail support, and a clear point of differentiation in a crowded marketplace. Strategy Rather than relying on packaging alone, I developed an integrated marketing ecosystem designed toDetails -
Environmental Graphics – Key School Fort Worth
When Key School relocated to the newly renovated John M. Richardson Campus, the goal was to create an environment that was vibrant, engaging, and fully on-brand—a space where students could feel inspired while navigating their learning journey. I was brought on to design a suite of environmental graphics that would transform the media wall, pillars, hallway ceilings, andDetails -
Packaging Systems Designed for Growth
Challenge As Danco expanded into new categories and product lines, packaging needed to do more than stand out on the shelf. It needed to communicate value, simplify purchasing decisions, reduce returns, and support long-term brand growth. Strategy Every packaging initiative began with consumer research, competitive analysis, and a clear understanding of customer behavior. Projects included:Details
