Category: Uncategorized
Category: Uncategorized
Videography Library Development
Recognizing the growing importance of video in both ecommerce and consumer education, I led the development and expansion of a comprehensive videography library designed to better support customers and digital merchandising efforts. When the initiative began, the company had just six videos available. Over the course of five years, under my leadership, our team scaled
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Danco AI Part Finder Tool Development
Finding the right replacement part can be one of the most frustrating moments in a consumer’s repair journey—especially when part names are unclear and visual differences are subtle. To solve this problem, I ideated and developed the Danco AI Part Finder, an intelligent visual search tool designed to simplify how customers identify the exact part
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Liquid Rhyno – Website & Social Media Strategy Development
Liquid Rhyno entered a highly competitive drain-cleaning market needing immediate credibility, consumer awareness, and retail traction. Robust Marketing Strategy developed an integrated approach that combined website redevelopment, paid social amplification, influencer partnerships, and national television exposure. The website was redesigned to strengthen brand positioning and support retail conversations, generating 936 unique monthly visitors and serving
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Environmental Graphics – Key School Fort Worth
When Key School relocated to the newly renovated John M. Richardson Campus, the goal was to create an environment that was vibrant, engaging, and fully on-brand—a space where students could feel inspired while navigating their learning journey. I was brought on to design a suite of environmental graphics that would transform the media wall, pillars, hallway ceilings, and
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Literacy Roundup Fort Worth
Strengthening Futures Through Early Literacy Literacy Roundup is a citywide initiative led by the City of Fort Worth, in partnership with Go Beyond Grades and the Sid W. Richardson Foundation. The program provides free literacy screenings for youth along with practical resources for parents and caretakers—removing barriers and helping families take early, informed steps toward reading success. In 2025, Literacy Roundup screened
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State of Downtown Fort Worth
Measuring the Pulse of the Urban Core The State of Downtown is a yearly publication dedicated to understanding how the heart of the city is performing—and where it’s headed next. Through an in-depth analysis of economic, social, and education indicators, the report provides a clear, data-driven snapshot of downtown’s health and momentum. At its core, the
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Retail Packaging
Retail product packaging development with proven results. TruFusion was developed as a high-end drain chemical line. Researched, tested, and developed a clean but sophisticated product line that would stand out on shelf. Developed fun consumer-directed product naming that could easily be marketed on social media in a fun and memorable way. Next by Danco was
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Beyond the Bag
The client wanted a metallic modern chic look and feel on a low budget. With low quantities the invitation was printed on a digital gray metallic paper to give it the modern look and feel. With a client request of adding exciting descriptive words to the cover it originally made the invite very busy, the
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The Jewel Book
It was a great pleasure to be involved with Jewel Charity on The Jewel book. The book had a tight deadline and firm budget to abide by. From start to finish I was hands on with the client and vendor. Although the client came with an approved logo and theme for the book, problems did
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Candlelighters Nightrun
What a fun project. Candlelighters is a great organization that raises money to fight childhood cancer with a nightrun. Everyone in the shop wanted to work on this project each year when it came in, since the client gave us free-range on the design. Letting my creativity come out I would design a conceptual and
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