Month: March 2026
Month: March 2026
Videography Library Development
Recognizing the growing importance of video in both ecommerce and consumer education, I led the development and expansion of a comprehensive videography library designed to better support customers and digital merchandising efforts. When the initiative began, the company had just six videos available. Over the course of five years, under my leadership, our team scaled
Details
Danco AI Part Finder Tool Development
Finding the right replacement part can be one of the most frustrating moments in a consumer’s repair journey—especially when part names are unclear and visual differences are subtle. To solve this problem, I ideated and developed the Danco AI Part Finder, an intelligent visual search tool designed to simplify how customers identify the exact part
Details
Liquid Rhyno – Website & Social Media Strategy Development
Liquid Rhyno entered a highly competitive drain-cleaning market needing immediate credibility, consumer awareness, and retail traction. Robust Marketing Strategy developed an integrated approach that combined website redevelopment, paid social amplification, influencer partnerships, and national television exposure. The website was redesigned to strengthen brand positioning and support retail conversations, generating 936 unique monthly visitors and serving
Details