Retail Packaging

Retail product packaging development with proven results.

TruFusion was developed as a high-end drain chemical line. Researched, tested, and developed a clean but sophisticated product line that would stand out on shelf. Developed fun consumer-directed product naming that could easily be marketed on social media in a fun and memorable way.

Next by Danco was a paint and tape product line extension. Developed colorful and playful naming and packaging. Naming conventions provide the “IT” factor for marketing these product.

Next by Danco, the toilet line was a revamp of previous packaging. Researched and tested what was working and what was not working. Added informational graphics and information to help drive a confident sale and mitigate return rate.